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Madonna is reportedly going to be the new face of fashion chain H and M. According to Swedish reports, the singer is negotiating a multi-million pound deal to front the Scandinavian clothing firm. The country's Daily Expressen newspaper said:
She's a superstar, a style icon, and controversial. Madonna could be H and M's next clothing model.
The 47-year-old mum of two will be the latest in a long line of stunning star women to front ad campaigns for the popular high-street chain. Previously, Kate Moss, Naomi Campbell, Cindy Crawford and Anna Nicole Smith have all advertised the brand. The firm also boasts successful collaborations with high-profile designers such as Madonna's close friend Stella McCartney - her capsule collection sold out in minutes and caused chaos as fans scrambled for cheap off-the-hanger pieces. H&M have recently announced they will launch a special collection created by Dutch design duo Viktor + Rolf in November. It is believed Madonna appear in the accompanying advertising campaign. Company spokeswoman, Kristina Stenvinkel, would neither confirm nor deny the reports, saying:
Our policy is to never comment on such speculation.
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